In Switzerland, röstigraben—the tongue-in-cheek term that describes cultural differences between the Swiss French and Swiss Germans—is more than just a political notion. Oris offers ample proof of this. Founded by Romands (French-speaking Swiss) in 1904 and based in Hölstein, in the Canton of Baselland, the Oris Brand also enjoys a certain degree of popularity in German-speaking Switzerland. In the French-speaking regions, however, its undeniable qualities—above all the ability to offer a serious product at an affordable price—still struggle to achieve recognition.
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