Swatch Group-owned Tissot watches has just announced a major multi-year deal to become the official timekeeper of the NBA (National Basketball Association) and its associated entities. The deal means that Tissot will be prominently displayed in all NBA, WNBA, and other NBA-related events as the association’s official timekeeper. This is big news, as American basketball is one of the more recent sports to be the recipient of heavy investments from Swiss watch makers.
The article Tissot Watches Become Official Timekeeper Of NBA Basketball first appeared on aBlogtoWatch and was written by Ariel Adams.
The post Tissot Watches Become Official Timekeeper Of NBA Basketball appeared first on SwissMadeWatches.
